![]() Recommended size: 16:9 ratio recommended (landscape) or 1:1 (square). Image via Facebook - click through to check out the 360 video! Facebook in-stream video ads With many social media video sizes and longer durations (Facebook included), you may experience longer processing times. If it doesn’t, click on the ‘Advanced’ tab when uploading to bring up Facebook’s ‘360 controls’ tab, which will let you convert unformatted footage into a 360 video. Tips: If the camera you recorded your video on automatically includes 360 video metadata with the video file, you can upload the video like you would any other video. Supported aspect ratios: 1:1 (stereoscopic) or 2:1 (monoscopic) Maximum Facebook video dimension: 5120 by 2560 pixels (monoscopic) or 5120 by 5120 pixels (stereoscopic) Image via this Facebook Reel Facebook 360 video Video captions are recommended for those who watch with the sound off Recommended resolution: At least 500 x 888 pixels Resource: How to Use Facebook Live Video: A Guide for Marketers MOV format (see a full list of supported file formats here). Tips: For best results, Facebook recommends uploading videos in. Length: Videos can be up to 240 minutes long Mobile aspect ratio: Renders all video to 2:3 Supported aspect ratios: 16:9 (Landscape) to 9:16 (Portrait), and 16:9 (Portrait video with a link) Landscape and Portrait dimensions: 1280 x 720 Upload the highest-resolution video available that meets file size and ratio limits. Find the Facebook video resolution and specs you need below, or check out the help page. It pays to become familiar with the varieties of Facebook videos and to find a delivery format that matches your campaign goals. And you also have to know what Facebook’s upload limit is for videos, among other things. When you buy a video ad on Facebook today, it could appear in dozens of different formats (in someone’s mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone’s inbox on Facebook Messenger). Optimizing video content for Facebook is tricky, mainly because of the many different ways it delivers video to its users.
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